True Demand

Helping CPG companies lift sales at the shelf through improved store merchandising, retail replenishment and supply chain efficiency.

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Steve Schotta

Founder & Executive Vice President, Luma Vue, Inc.

Steve Schotta has 35 years senior level sales and management experience in the highly competitive and fast-moving consumer goods industry. At Kimberly-Clark he led the sales charge, both domestic and international, and built a multifunctional team of diverse professionals to serve the company’s largest customer, Walmart Stores, Inc.

Steve is co-founder and Executive Vice-President of Luma Vue, Inc., a company that provides LED backlit light panels, the sustainable alternative to track, spot and backlit signs and frames on the market today. Steve’s primary responsibility at Kimberly-Clark was developing team leaders and customer business managers to manage business with Walmart, Costco, Target, Kroger, Albertson’s, Eckerd Drug and other major retailers. Steve is also Executive Director of Doing Business In Bentonville, a supplier speaker series and business knowledge “best practices” forum to address topics that are critical to supplier company’s success with Walmart and Sam’s Clubs.