True Demand

Helping CPG companies lift sales at the shelf through improved store merchandising, retail replenishment and supply chain efficiency.

  Store Execution Resource Center

Store Execution

  • Improve the availability of products on the shelf
  • Achieve greater impact from merchandising investments
  • Improve the reliability of price changes
  • Gain control over the execution of promotions and new product introductions

Products must be in stores, on the shelf at the right price if you plan to hit your sales targets. Unfortunately, there just isn’t enough manpower to check every store every day for out-of-stocks and other problems that cause lost sales, and in-store operations are not optimized to focus on problem stores. How do you empower your in-store teams to find and fix the problems that truly affect sales? You need TrueDemand.

TrueDemand takes the guesswork out of the complex task of in-store execution, making your merchandising teams more effective and giving you greater control over sales at the store level. The solution links retail account teams to the actions of their in-store colleagues and provides a real-time, prioritized list of opportunities and activities that maximize the impact of merchandising activities. By integrating with hand-held devices for field personnel, TrueDemand enables effective collaboration with home office account teams for greater visibility and more accurate store level inventory metrics.

TrueDemand Features

  • Highly specific and prioritized store and tasks based on financial impact
  • Real-time data across all stores for task accuracy and effectiveness
  • Two way communication between account teams and the field
  • Ability to sense and respond to all factors suppressing sales at the store

Contact TrueDemand today to learn more. Use our online form on the left, or call 888-809-7855.