Trade Promotion Execution

Trade promotions drive a significant percentage of revenue for today’s CPG companies, but over 40 percent of promotions fail to achieve their sales goals. Execution is often the difference between success and failure, but few CPG companies have visibility into sales execution while a promotion is occurring. As a result, mistakes go undiscovered and uncorrected until after the promotion is over — far too late to take action to capture lost sales.

TrueDemand improves promotion execution by providing sales, replenishment and store operations teams with daily visibility into the performance of each promotion by store and by SKU. The system generates prioritized, cost effective recommendations to address actual and forecast execution failures. The recommendations are then managed within a structured workflow that coordinates activities between the various teams executing against a promotion plan. TrueDemand also improves the planning process by making it easier to incorporate detailed trade promotion execution information in future planning cycles.

Use TrueDemand to empower your account team to improve the performance of all trade promotions, rapidly respond to market demand and make sales execution a sustainable competitive advantage.

TrueDemand Features

• Daily In-promotion visibility to exceptions
• Visibility to complete supply chain from manufacturer to store shelf
• Configurable interventions based on retailer and manufacturer priorities
• Sophisticated science to eliminate false positives
• Detailed root causes for promotion execution failures
• Summarized promotion performance by store and product segmentation
• Category and product level parameter configurability

Contact TrueDemand today to learn more. Use our online form on the left, or call 888-809-7855.