TrueDemand Expands Business in Bentonville, Arkansas
Posted April 17, 2008
TrueDemand Software, Inc., the leading provider of solutions that help consumer product companies lift sales at the shelf, announced today that it has expanded its presence in Bentonville, Ark., with a new office and the appointment of industry veteran Steve Schotta to its advisory board. The expansion will allow TrueDemand to better support its growing business opportunities and customer base in Bentonville – headquarters for Walmart and Sam’s Club.
“It is important for us to be close to our growing base of customers, the local Walmart retail account teams,” said TrueDemand CEO Eric Peters. “Opening an office in Bentonville is part of an ongoing effort to provide Walmart suppliers with the support and tools necessary to improve their sales, replenishment and store merchandising capabilities. It is part of our mission to improve sales execution and help lift sales at the shelf.”
The new office will be run by TrueDemand’s local director of business development, Kari Nikolish, a sales executive with more than 15 years of experience in the consumer goods industry. The office is located at 2701 SE Otis Corley, Suite #1, Bentonville, Ark., 72712. The local phone number is: (479) 439-0988.
In addition, TrueDemand announced that Bentonville resident Steve Schotta is joining the TrueDemand advisory board. Schotta brings with him more than 35 years of senior-level sales and management experience in the consumer goods industry, including 26 years working for the Kimberly-Clark Corporation. He is co-founder and Executive Vice-President of Luma Vue, Inc., a new company pioneering the use of LED technology for sustainable lighting solutions, and the Executive Director of Doing Business in Bentonville, a “best practices” forum to address topics that are critical to the success of consumer goods companies with Walmart and Sam’s Club.
“TrueDemand is helping Walmart’s suppliers reduce out-of-stocks,” said Schotta. “Through its technology, suppliers, retailers, and most importantly the customer will benefit. I’m privileged to be associated with such an innovative and quality company.”