True Demand

Helping CPG companies lift sales at the shelf through improved store merchandising, retail replenishment and supply chain efficiency.

Resource Center

News & Events

Recent news stories featuring TrueDemand. For more news and discussion, visit the Resource Center.

In A Down Economy, Companies Turn To Real-Time Analytics To Track Demand
March2, 2009 - InformationWeek Cover Story

The TrueDemand for RFID
January 2009 - Modern Materials Handling

Can You Market a Hole on the Shelf?
October 2008 - Consumer Goods Technology “Vantage Point”

Feature Story: The Tech Issue
October-November 2008 - Connecting Northwest Arkansas Magazine

Behind-the-scenes help for the bottom line
August 2008 - STORES Magazine

Demand Data Analytics Changing the Retail Game
July 2008 - The Morning News

Winn-Dixie Initiates Collaborative Industry Effort with TrueDemand, IBM, Priva
May 2008 - BusinessWire Release

Kimberly-Clark Tackles Demand-driven Retail Sales Analytics and Execution
March 2008 - Supply & Demand Chain Executive

Analytics: The Decisive Advantage
Mid-Winter 2007-2008 - GMA Forum

Management Strategies: The Rise of Retail Account Teams
November-December 2007 - Sales & Marketing Management

Web-enabled systems help retailers better forecast demand
September 2007 - Internet Retailer

Moments of Truth in the Retail Supply Chain
June 2007 - Global Logistics & Supply Chain Strategies Magazine