True Demand

Helping CPG companies lift sales at the shelf through improved store merchandising, retail replenishment and supply chain efficiency.

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Customers

TrueDemand customers are among the most successful and recognized brands in the world, leveraging the latest tools and solutions to gain sustainable competitive advantages that help them lift sales at the shelf.

  • For a large food manufacturer, TrueDemand helped identify and initiate action that improved shelf-availability of products and cut out-of-stocks by more than 30 percent, boosting bottom-line sales across the category.
  • For one of the world’s most recognized consumer brands, TrueDemand equipped in-store merchandising teams with daily tasks based on forecast demand variation, yielding measurable increases in promotion effectiveness and shelf availability.
  • When a brand name food manufacturer needed to take action on the data they were receiving from multiple retailers, TrueDemand provided a single solution and workflow for account teams to help reduce inventory without a corresponding jump in out-of-stocks.

Recent customers include:

Collectively, our customers sell more than $120 Billion of merchandise every year. They turn to TrueDemand to help accelerate sales effectiveness and to solve urgent, day-to-day challenges in supply chain, sales and merchandising processes. Results include:

  • More effective and profitable trade promotions
  • Dramatic reductions in out-of-stock items
  • Efficient management of inventory levels
  • Successful new product introductions
  • Increased visibility and control over in-store sales-marketing agency (SMA) activity

Contact TrueDemand today to find out more about how our solutions have helped leading CPG manufacturers lift sales while making their account teams more productive and effective.