Head of Sales

Larry Salerno is responsible for leading sales strategy and execution for TrueDemand. He brings a passion for making customers successful with an extensive sales and marketing background in supply chain, business intelligence, POS data and collaborative demand chain software solutions and services for the consumer goods industry. Prior to joining TrueDemand, Larry led sales at VeriSign’s supply chain services group, an alliance partner to TrueDemand and provider of intelligent infrastructure for demand driven supply networks. Before joining VeriSign, he held sales, management and business development positions at start-up software firms Vision Chain and Velosel providing emerging solutions and services to the consumer goods industry. Larry was in a sales and management role for several years at Information Resources Inc., in the mid 1990’s as part of the software group that provided business intelligent applications to the CPG industry. He began his career with Texas Instruments and received his Bachelor of Arts in Business & Management from Northeastern Illinois University.