True Demand

Helping CPG companies lift sales at the shelf through improved store merchandising, retail replenishment and supply chain efficiency.

  Richard Haddrill Resource Center

Richard Haddrill

President and Chief Executive Officer Bally Technologies, Inc.

Richard (Dick) Haddrill assumed control as President and CEO of Bally Technologies, Inc. (NYSE: BYI) on October 1, 2004. Haddrill has served on the Board of Directors for Alliance Gaming since April 2003 and most recently completed five years as CEO of Manhattan Associates, Inc. (NASDAQ: MANH), a leader in software solutions to the supply chain industry throughout the world. During his tenure at Manhattan, the company expanded its product offerings and market share, more than tripled revenues to almost $200 million and increased its share price more than eight fold. Haddrill previously served as President and CEO for Powerhouse Technologies, Inc. (NASDAQ: PWRH), a successful technology and gaming company from September 1996 until June 1999, when Powerhouse was acquired. During his tenure, the Powerhouse share price increased more than five fold. Prior to Powerhouse, he was in Paris, France as International President for a publicly traded software company, and was a Managing Partner at Ernst & Young. Dick is a graduate of the University of Michigan.