True Demand

Helping CPG companies lift sales at the shelf through improved store merchandising, retail replenishment and supply chain efficiency.

  Advisory Board Resource Center

Advisory Board

David Anderson

Dr. Anderson is Managing Director of Supply Chain Ventures, LLC, a venture capital and consulting company specializing in software and biotech investing and is a retired managing partner in supply chain consulting from Accenture, a $15 billion global technology consulting company.

Steve David

A native of Lincoln, Nebraska, Steve David graduated from the University of Nebraska in 1970, with a Bachelor of Science degree. In September 1970, he joined Procter & Gamble as Sales Representative in the Omaha Packaged Soap & Detergent district.

Ray Hagedorn

Ray Hagedorn is an accomplished Senior Level Information Technology Executive with over 25 years experience. For the past 15 years, he was associated with a $4 billion dollar division of Sara Lee. His titles included CIO and Vice President of IT Business Relations and Strategy.

Dr. C. John Langely Jr.

Dr. Langley has been actively involved in supply chain management and business logistics for over 30 years. He is a former President of the Council of Supply Chain Management Professionals (CSCMP), and is a past recipient of the Council’s Distinguished Service Award.

Dr. Hau L. Lee

Dr. Lee’s area of specialization include supply chain management, eBusiness, global logistics system design, inventory planning, and manufacturing strategy. He is the founding and current Director of the Stanford Global Supply Chain Management Forum, an industry-academic consortium to advance the theory and practice of global supply chain management.

John Hill

John’s consulting firm is focused on systems integration and supporting clients with logistics network optimization, facility and handling systems design as well as requirements characterization, selection and implementation of AIDC and information systems for supply chain management.

John Raudabaugh

John Raudabaugh has more than 30 years of supply chain experience. Most recently, he served as the vice president of systems implementation at Albertsons, Inc. (NYSE:ABS), the second largest food and drug retailer in the United States.

Steve Schotta

Steve Schotta has 35 years of senior sales and management experience in the consumer goods industry. At Kimberly-Clark, Steve developed the teams that managed business with Wal-Mart, Costco, Target, Kroger, Albertson’s, Eckerd Drug and other major retailers. Steve is co-founder and Executive Vice-President of Luma Vue, Inc., and the Executive Director of Doing Business in Bentonville, a supplier speaker series focused on Sam’s Club and Wal-Mart.