True Demand

Helping CPG companies lift sales at the shelf through improved store merchandising, retail replenishment and supply chain efficiency.

  Dr. Hau L. Lee Resource Center

Dr. Hau L. Lee

Thoma Professor of Operations, Information and Technology at the Graduate School of Business at Stanford University

Dr. Lee’s area of specialization include supply chain management, eBusiness, global logistics system design, inventory planning, and manufacturing strategy. He is the founding and current Director of the Stanford Global Supply Chain Management Forum, an industry-academic consortium to advance the theory and practice of global supply chain management.

Professor Lee has published widely in journals such as Management Science, Operations Research, Harvard Business Review, Sloan Management Review, Supply Chain Management Review, IIE Transactions, Interfaces, European J. of Operational Research, Marketing Science, J. of Applied Probability, andNaval Research Logistics, etc.

He has served on the editorial boards of many international journals, such as Operations Research, Manufacturing and Service Operations Management, IIE Transactions, Supply Chain Management Review, Sloan Management Review, and the J. of Production and Operations Management. From 1997-2003, he was the Editor-in-Chief of Management Science.

Professor Lee was the recipient of the Harold Lardner Prize for International Distinction in Operations Research, Canadian Operations Research Society, 2003. He was elected a Fellow, Manufacturing and Service Operations Management, INFORMS, 2001; and a Fellow, Production and Operations Management Society, 2005. His article, “The Triple-A Supply Chain,” was the Second Place Winner of the McKinsey Award for the Best Paper in 2004 in the Harvard Business Review.

Professor Lee has consulted extensively for companies such as KLA-Tencor, Hewlett-Packard Company, Bay Networks, Savi Technology, Nortel Networks, SUN Microsystems, Apple Computer, IBM, Lucent Technologies, General Motors, Xilinx Corp., Accenture, Eli Lilly and Company, Booz-Allen and Hamilton, Raychem Corp., McKesson, and Motorola. He is a co-founder of NON-STOP Solutions, a company that provides demand chain optimization services to industry, and a co-founder of DemandTec, a company that provides pricing and promotion optimization services. In addition, he is on the board and advisory board of several logistics and supply chain software companies. He has also given executive training workshops on supply chain management and global logistics in Asia, Europe and America.

Professor Lee obtained his B.Soc.Sc. degree in Economics and Statistics from the University of Hong Kong in 1974, his M.Sc. degree in Operational Research from the London School of Economics in 1975, and his M.S. and Ph.D. degrees in Operations Research from the Wharton School of the University of Pennsylvania in 1983.